Introduction

Design management, as the important weapon in the companyˇ®s development and competition has already being attracted the famous transnational companiesˇ® attention and become the new knowledge. It is one of the key strategies of companyˇ®s development and management. As China enters WTO and pursue liberalization of the worldˇ®s market, itˇ®s companies must use design management to compete with the best companies in the world on a level to capture the customers and enhance the market share, win the high benefits.

Now, executives in the Hong Kong, China and other Asia countries have the opportunity to learn how Successful companies set themselves and their products and services apart from their competitors from the president of DMI, Prof. Earl N. Powell. In a rare presentation, Prof. Powell will present in person the principles and the strategy of the design management.

Among the issues he will consider are:

- What are the key principles of design management and design strategy?
- For the designers, How to balance the personal ideas and the companyˇ®s development strategy?
- How can the design management play the effective action in the information and e-business field?
- With the worldˇ®s fast development, How to develop the active design management and adapt it to the various marketing and technology?
- What does it take to successfully focus on key constituencies and distinguish a company from its design competitors?
- How can a company most effectively capture the marketing information and make the design management?

Fees

cathy.huang@shcbi.com
WWW: www.shcbi.com
Cathy Huang

Shanghai World Exhibition & Convention Co., Ltd
Rm 2403 Shanghai International Trade Center, 2201
(W) Yanˇ®an Road, Shanghai, China , 200336
Tel: 021 62700066
Fax: 021 62700077
E-Mail: sunny_zhong@shwec.com
Hui Zhong


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Speaker--Earl N. Powell

Earl N. Powell has been president of the Design Management Institute since 1985. During his tenure, many innovative programs have been initiated, and the Institute has developed an international reputation for excellence in design management research, scholarship, and world-class educational programs.

Powell founded the Design Management Journal and established the Instituteˇ®s Case Study Program, which produces teaching cases distributed worldwide by Harvard Business School Publishing. He initiated the TRIAD Design Project in collaboration with the Harvard Business School; founded the International Forum on Design Management Research & Education; and serves on numerous boards, including the European Academy of Design, the Japan Institute of Design, and the German Design Council. He has worked to ensure that the Instituteˇ®s Web site serves the worldwide design and design management communities.

He holds an undergraduate degree in industrial design, an MA and MFA in painting, and has worked as an industrial designer, design manager, artist, college instructor, and academic dean. In the fall of 2002 Powell received an honorary doctor of letters from the University of Westminster for his numerous contributions to design management. He is also a frequent lecturer and design management consultant.


Speaker-David W. Norton

Dave Norton is a leading-edge thinker, strategist, and educator in experiential marketing and design processes. His most recent speaking engagement is with Harvard Business School, on Experience Architecture. His workshops have been attended by management teams from Microsoft, Adidas, Deloitte & Touche, Procter & Gamble, Holland America, Ernst & Young, Intuit, and Thomson Publishing. An ethnographer, Dave has led diverse teams of marketers, brand strategists, product developers, Web strategists, and designers in field studies where they learned first-hand what their customers need. As Vice President of Experience Strategy and Research for Yamamoto Moss, a premier design firm based in Minneapolis, MN, Dave has developed and guided fields studies, developed marketing strategies, and produced actionable outcomes for companies like Royal Caribbean International, Celebrity Cruises, Intrawest Resorts, Novartis, Procter and Gamble, Wells Fargo, Intel, Wilsons Leather, and many other nationally known businesses. Dave has written and spoken extensively on understanding consumers, the experiences they want, and trends in consumer behavior.


Speaker-Gregory Beck

Gregory Beck is a New York-based architect specializing in environments that combine media technology and narrative content. He designed the simulation theater attractions at Luxor Las Vegas, corporate museums for the People Magazine Group and Lockheed Martin, and retail projects for Swatch and CNN. He is the former director of architecture for Sony New Technologies. Mr. Beck is co-director of URBAN NARRATIVES, an environment and media research group at the Massachusetts Institute of Technology.

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Organizers

China Bridge International(CBI)

CBI - China Bridge International has been selected by the Design Management Institute to be its lead sponsor in China. CBI has the capability and resources to provide organizations and programs with world class design management, project coordination, training, leadership recruitment, marketing insights, and strategic alliances.

The founder of CBI, Ms Cathy Huang is the member of DMI Advisory Council, the chairwoman for first iF design award China, and the formerly GE/Fitch marketing director, China. She is a well known leader in industrial design in China and frequently participates and contributes to public design forums, seminars, and contributes lectures to university education programs. In addition to these activities she has published many articles in design magazines.

CBI is the first China Design Management Consultant service provider in China, which brings together a group of exceptionally creative people, whose unique mix of complementary expertise and passion for understanding consumers help deliver competitive advantage and real market success for you.

Shanghai World Exhibition And Convention Co., Ltd (SWEC)

Shanghai World Exhibition And Convention Co., Ltd (SWEC) is funded for bidding 2010 China Shanghai World Expo. The registered capital of the company reaches to 120 million RMB. With the support to bid 2010 Shanghai World Expo, SWEC provides world-class professional training courses to large corporations.

We have presented the worldˇ®s foremost speakers and thought-leaders - Philip Kotler, in Shanghai. We Hope to help the customers to have more opportunities to learn the new knowledge through our events.

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	Editor: dolcn