Juried by nine leading creative directors, art directors and writers, the Advertising Annual displays 250 pages of the best in consumer and institutional print ads along with posters, television and radio commercials. Everything is reproduced in full color. You can actually read the fine print. The full television and radio commercial scripts and a complete index are included for reference.

Published each December, 74,000 copies of the Advertising Annual will be sold and distributed worldwide, assuring important exposure to the creators of this outstanding work.

The Advertising Annual incorporates special reproduction techniques developed by CA, including quality 175-line color separation and printing on premium 80 lb. coated paper by one of the finest printers in the United States. Everything that was originally in color is reproduced in color at a size that allows the concept to be understood.

Of the 14,731 entries to the 2001 Advertising Annual, 243 were accepted, making the CA Advertising Annual one of the most exclusive major advertising competitions in the world.

Deadline: June 3, 2005.

Entry Requirements   

Advertising Annual Categories/Fees
These categories are judged by the advertising jury and will appear in the 2005 Advertising Annual:
Consumer Magazine Advertising: $30 single entry/$60 series
Consumer Newspaper Advertising: $30 single entry/$60 series
Trade/Institutional Advertising: $30 single entry/$60 series
Poster/Advertising: $30 single entry/$60 series
Sales Promotion/Advertising: $30 single entry/$60 series
Self-Promotion: $30 single entry/$60 series
Television Advertising: $80 single entry/$160 series
Radio Advertising: $80 single entry/$160 series
Online Advertising: $80 single entry/$160 series
Public Service: $30 single entry/$60 series
Integrated Campaign: $200
Non-Traditional Advertising : $30 single entry/$60 series

Eligibility
All work must have been printed, published or aired for the first time between June 4, 2004 and June 3, 2005. Publication means an ad appeared in a form of mass media exposed to a substantial audience. Entries may originate from any country, but we need an English translation for the jurors. Submission of entries acknowledges the right of Communication Arts to use them for publication and exhibition.

Preparation of Audio/Visual Entries
Submit television commercials and motion graphics on 3/4" U-matic NTSC, Beta SP NTSC, DVD NTSC (viewable on a standard dvd player) or CD-ROM. Include 10 seconds of black, no slates or bars. Single entries must be on individual cassettes/disks. Series should be edited together on one cassette/disk with 4 seconds of black between each entry. Computer-based formats such as Quicktime or Flash should have a maximum screen size of 1024 x 768. Radio commercials should be submitted as WAVE or AIFF files on CD-ROM. Series should be submitted as one file with 2 seconds of silence between each spot. Tape Form B to the outside of each disk/video case.

Preparation of Print Entries
Submit ad tearsheets or proofs, unmounted and trimmed as they appeared. Do not tape series together. Send annual reports, brochures, folders, books, catalogs, etc., in bound form. For posters over 18" x 24," packaging, displays, signage, submit plastic or paper mounted 35mm slides (NO GLASS MOUNTS) or JPG files with a resolution of 1024(H) x 768(V) on CD-ROM. Trademarks must be centered on an 81/2" x 11" sheet. Place the company name and nature of the business next to the mark.

Accepted Entries
Only accepted entries will be notified on or before September 12, 2005. Complete credits and any necessary material for the best possible reproduction in the Annuals will be requested at that time. Award of Excellence certificates for firms, individuals and clients will be mailed in January 2005.

Preparation of Packages
Address packages to Communication Arts Advertising Annual 45. Non-United States contestants should mark each package ˇ°Materials for Contest Entry. No Commercial Value.ˇ± No provision will be made by CA for U.S. Customs or airport pickup. International entries should be sent by post or international courier. All entries must be received by June 3, 2005.

How the Judging Takes Place
The nine jurors work in screening teams of three. Each category is distributed into three parts so each group screens one-third of the entries.

Print entries are spread out on tables by category. Most categories require several room setups. Each juror views the entries independently. Any juror can put an entry into the final voting by picking it up from the table. Television, radio and slide entries are selected by checking an ˇ°inˇ± or ˇ°outˇ± column on prepared scoring sheets.

For finals, all nine jurors work as a single team. In one hall, print entries are again spread out on tables by category. Two paper cups, one white and one red, with slots cut in the bottom, are placed upside down to the right of each entry. White cups are for ˇ°inˇ± votes, red cups for ˇ°outˇ± Each juror votes with different colored ceramic tiles by putting his or her tile in the appropriate cup.

After all the jurors finish voting on print, they move to another hall for television, radio or slides. Again, voting is done by each juror checking the ˇ°inˇ± or ˇ°outˇ± column on scoring sheets.

Meanwhile, in the print hall, if the votes do not total nine, a check of the tile colors tells the Communication Arts staff which juror has inadvertently missed that piece and he or she is called back to vote.

After the judges make their selections, their votes are tallied. A simple majority is usually required to place a finalist into the Annual.

Call For Entries
To receive a Call for Entries:
Download a Call For Entries

E-mail: competition@commarts.com and request that we fax the entry forms to you.

Download Advertising 2005 Entry Form
You can download a PDF version of our entry form that can be viewed and printed with Acrobat Reader (124K file size).
http://www.commarts.com/CA/download/entryForm_desAdv.pdf