ABOUT CYX

Creative Youth Xchange is an annual event comprising of 3 key segments.

- COMPETITION segment of Creative Youth Xchange calls for entries of creative prototypes in the spheres of Arts, Design and Media that could potentially impact cultural development, economic progress, social growth or technological advancement based on an annual theme. These entries will be short-listed by a panel of experts, voted upon by the public and judged by a panel of globally acknowledged creative icons and leaders.

- This competition will culminate in a CREATIVE EXCHANGE, where the winners will be invited to receive their prizes and participate in the exchange at The Chambers of Singapore¡¯s former Parliament House. This unique event will feature cinematic icon Francis Ford Coppola, hip-hop visionary Russell Simmons, legendary marketing guru Al Ries, Jennie Chua of Raffles Holdings and Ho Kwon Ping of Banyan Tree Group with 100 of the most cutting-edge and maverick talent of Asia¡¯s Creative Industries.

- The Creative Youth Xchange will also seek to create MATCH-MAKING OPPORTUNITIES for creative talents with leading creative businesses and venture capitalists. Creative Youth Xchange is about helping the hottest creative talents in Asia to realise the commercial potential of their ideas. An exhibition of short-listed entries will provide an opportunity for talent scouts within the Creative Industries to evaluate the ideas showcased for commercial potential. It will also serve as an avenue for them to meet the creative developers with a view to establish and develop a dialogue between the two parties. In addition, Creative Youth Xchange will also seek to provide winning creatives access to funding to further enhance and develop their projects, as well as an incubator space to work from and interact with other award winners to make their creative concepts a reality.

THEME FOR 2004

Future Asia 2029

We invite you to imagine Asia's Future. It will be fascinating to speculate on what Asia will look like then. How will we be living? What will people be listening to? What will they be wearing? Where will the IT revolution have led us? What will change, and what is likely to be timeless? What will we have lost and gained? Or perhaps it is important to consider how we will be remembered. What will survive 25 years from now? What elements of society as we know it are so powerful that they will survive? Will there be anything uniquely Asian left?

Think Asia ¨C imagine the vision of the future.

WHY JOIN CYX?

Four Reasons Why You Should Join This Unique Competition.

- Participants at the competition will stand a chance to win the top prize - Best of Creative Youth Exchange worth S$20,000 awarded to the best expression of the year¡¯s theme with the greatest impact on cultural development, economic progress, social growth or technological advancement.

Recognition Prizes will also be awarded in the following categories:
- Best of Image
- Best of Space
- Best of Object
- Best of Story

The top 20 competition entries will be short-listed by the panel of experts and the creatives behind them invited to Singapore to receive their prizes and interact with globally acknowledged creative icons and leaders and their peers at the forefront of the Creative Industries.

- Creative Youth Xchange will allow you to showcase your cutting edge synergistic creative ideas across arts, design and media, get affirmed by a panel of experts and globally acknowledged creative icons and leaders and most importantly, by the public.
- Creative Youth Xchange will offer you the opportunity to interact at a personal level with international creative icons like Francis Ford Coppola, Russell Simmons and Al Ries, globally acknowledged Singaporean creative leaders, Jennie Chua of Raffles Holdings and Ho Kwon Ping of Banyan Tree Group and Asia¡¯s creative talent in a parliamentary chambers setting at Singapore¡¯s iconic Arts House at Old Parliament.
- Creative Youth Xchange will also seek to offer you access to match-making services with local and international businesses, potential funding to further develop and enhance your project, and a chance to have access to an incubator space to work from and interact with other award winners to realise your commercial dreams.

IMPORTANT DATES

17 July 2004 Closing Date for Entries
23 July 2004 Short list of Entries by Panel of Experts
27 July 2004 Public Judging of Top 20 Entries on Event Website
9 August 2004 Public Exhibition of Short-listed Entries
17 August 2004 Award Ceremony & Creative Exchange
 
JUDGING PROCESS & CRITERIA

Process
- The Top 20 Entries will be short-listed by a panel of practitioners in the Creative Industries.
- These selected entries will then be displayed on the event website and at an exhibition in Singapore for public voting.
- A panel of judges comprising of international creative icons and globally acknowledged creative leaders from Singapore will then select the final winners.

Criteria
- How convincingly, compellingly and richly the theme has been expressed, manifested or leveraged
- Uniqueness of idea or concept
- Inventive use of materials and resources in that media [ image, object, space, story ]
- Extent and depth of integration/collaboration across disciplines in arts, design, media and technology.
- Extent to which work impacts cultural development, economic progress, social growth or technological advancement.

JUDGES
Al Ries
A legendary marketing strategist and best-selling author, Al Ries speaks to audiences worldwide on topics such as marketing strategy, branding, Internet branding and positioning. Ries is the author/co-author of 8 books that have shattered some of marketing¡¯s most cherished principles. He created the concept of ¡°positioning¡± nearly 20 years ago and his remarkable career includes more than 40 years of working with global companies. He is co-founder and chairman of Ries and Ries, an Atlanta based firm that develops marketing strategies for some of the world¡¯s most respected companies.

Francis Ford Coppola
Winner of 5 Academy Awards, 10 Oscar nominations and 2 Cannes Film Festival Palme d¡¯Or Awards, Francis Ford Coppola is one of the world¡¯s most successful and respected cinematic icons. His first major success was in 1972 when he directed and co-wrote ¡®The Godfather¡¯, the critically acclaimed film that inspired a generation of filmmakers. In 1979 came Coppola¡¯s most controversial film ¡°Apocalypse Now¡¯, which received 2 Oscars, earned 150 million dollars worldwide and established him as the most daring and brilliant filmmaker of his generation.

Ho Kwon Ping
One of Asia¡¯s leading business figures, Ho Kwon Ping is Chairman of the Banyan Tree Group, widely credited for revolutionising the luxury resort industry. He is also Chairman of the family-owned Wah Chang Group and Chairman of the Singapore Management University. Ho Kwon Ping is also Board Director of Singapore Airlines Limited and the Singapore Tourism Board; Main Board Director of Standard Chartered Bank plc; Member of the Singapore ¨C US Business Council, the Asia Pacific Council, The Nature Conservancy, the Regional Advisory Board of the London Business School, the International Council of the Asia Society and the INSEAD International Council.

Jennie Chua
Jennie Chua is President and CEO of Raffles Holdings Limited and concurrently Chairman and CEO of Raffles International Limited. The only Singaporean selected as Business Week¡¯s ¡°25 Stars of Asia¡± in 2003, she was also named as one the ¡°Most Powerful Women¡± by American-based Travel Agent magazine in the same year. Jennie Chua is also a Director on 32 companies and Boards and serves on 16 Government and Community Service Boards and Committees. These include among others, Chairman of Singapore Film Commission and Board Member of Singapore¡¯s Media Development Authority.

Russell Simmons
Russell Simmons is the Chairman/CEO of Rush Communications and Co-Founder/Chairman of Def Jam Records, one of the most successful and influential music labels of our time and the first to effectively commercialise the hip-hop and rap movement. A master visionary who has shaped America¡¯s most compelling cultural explosion of the latter 20th Century, he has created an indelible imprint on almost every facet of pop culture. Simmons interests extend far beyond the business world and his prolific work for social and philanthropic causes has made him one of the most dynamic leaders of our time.

Al Ries, Francis Ford Coppola and Russell Simmons Presented By Global Brand Forum

REGISTRATION
Register online and print out the registration form.
Send the entry describing this prototyped project to:
Phish Communications, 150F, East Coast Road, Singapore 428842
By 17 July 2004

Entries will be short-listed by a panel of experts on 23 July 2004.

Shortlisted participants will be requested to submit their prototypes by 07 August 2004 for public exhibition and judging by the public and judges.

Submission Checklist

Entry must include:
- Entry form from brochure or generated by online registration.
- Description, accompanied by illustrations and photos, of your project mounted on A2 board for presentation.
- Short description of significance and relevance of project to the objectives of Creative Youth Exchange and this year¡¯s theme ¨C Future Asia 2029 [ Maximum of 300 words]
- Supplementary material could include - video/presentation documentation [up to 10min] on VHS, S-VHS, Mini-DV, CD-ROM or DVD [PAL/NTSC/SECAM]. Animated presentations on Macromedia Flash, PowerPoint etc. will also be accepted.

If Your Project is Short-listed:
- Participants should be prepared to acknowledge online and mail the completed projects or a reasonably working demonstration of their prototypes to Singapore upon notification as a short-listed entry.
- Submission details will be sent together with notification letter.
- Lack of response will be assumed as withdrawal from competition.
- Submissions will be returned to participants at the end of the competition.

RULES & RIGHTS

Eligibility of Entries

1. Any individual the 29 years of age and below as of 30 May 2004 or group whose members are 29 years of age and below as of 30 May 2004, residents anywhere in Asia [Includes Eastern Asia (China, Hong Kong SAR, Macao SAR, Democratic People's Republic of Korea, Japan Mongolia Republic of Korea), South Central Asia (Afghanistan, Bangladesh, Bhutan, India, Iran (Islamic Republic of), Kazakhstan, Kyrgyzstan, Maldives, Nepal, Pakistan, Sri Lanka, Tajikistan, Turkmenistan, Uzbekistan), South Eastern Asia (Brunei Darussalam, Cambodia, Democratic Republic of Timor-Leste, Indonesia, Lao People's Democratic Republic, Malaysia, Myanmar, Philippines, Singapore, Thailand, Vietnam), Western Asia (Armenia, Azerbaijan, Bahrain, Cyprus, Georgia, Iraq, Israel, Jordan, Kuwait, Lebanon, Occupied Palestinian Territory, Oman, Qatar, Saudi Arabia, Syria, Arab Republic, Turkey, United Arab Emirates, Yemen)], may enter the Creative Youth Xchange competition. The organiser, sponsor, judges, their family members, or those whose works are joint creations with any of the above mentioned parties are not eligible.

2. Creative Youth Xchange reserves the right to disqualify any entries which do not fulfil the requirements as stipulated in the submission checklist.

3. All entries received after the closing date of 17 July 2004 will not be accepted.

4. Competition entries must be completed projects or near completion. Short listed entries which fail to send in completed projects or reasonably working prototypes by the stipulated date will be disqualified.

5. Up to three entries are allowed per individual or group.

Indemnity

6. The participant will be responsible for insuring all material submitted for the competition and will not hold the organizers of Creative Youth Xchange responsible for any damages or loss of submitted material.

7. Creative Youth Xchange assumes all entries are original and are the works and property of the entrant, with all rights granted therein. Creative Youth Xchange is not responsible for any copyright infringement on the part of the entrant.

Rights

8. Creative Youth Xchange wishes to make the results of the competition accessible to as large an audience as possible. This will be accomplished through carefully planned publicity efforts in the press, on TV and radio, by means of documentation media (catalog, video, CD, DVD, internet) and the public broadcast of the public debate. Therefore, the participants in the competition grant Creative Youth Xchange and sponsors the right to use all material submitted for the purposes enumerated above and, if need be, the participants are also responsible for obtaining the necessary licenses to use any material (images, sound, texts) created by third parties. The entrant will also be acknowledged in all use of material.

9. For their part, the organizers and sponsors certify to the participants in the competition that the submitted material will be used only in the form stated in this document. Any usage by the organizers or sponsors not directly connected with Creative Youth Xchange and any and all such commercial usage are strictly prohibited.

10. The copyright to the concept/idea remains the property of the entrant. If the concept is realized, this will be done as a co-production with the Creative Youth Xchange. In case this project is eventually produced, the rights of use and exploitation that arise as a result of such production are to be the subject of a separate agreement.

11. The short listed entries will be presented in the various publications connected with Creative Youth Xchange The entrant guarantees that all rights to the entered works are the property of the entrant. By submitting the concept, the entrant agrees to allow all material having to do with it to be used for publication in conjunction with Creative Youth Xchange presentations and/or publications.

12. The short listed entries grant Creative Youth Xchange the right to integrate, in the above-mentioned formats, the presentation of the concept/idea and/or the completed work into the program of the 2004 Creative Youth Xchange.

13. The submitted material may be used in documentaries broadcast following the Creative Youth Xchange.

14. The short listed entries of the Creative Youth Xchange will be presented to interested members of the general public both on its premises and on the Internet. All submitted graphic, textual, video and audio material may be included in the on-site presentation and on the internet.

15. The participant grants the Creative Youth Xchange the right to make public the submitted work in conjunction with Creative Youth Xchange exhibitions for documentary and archival purposes.

16. Any and all rights that go beyond those enumerated above must be the subject of a separate agreement.

General Rules

17. Creative Youth Xchange reserves the right to change/amend, add or alter the Competition Rules & Rights herein from time to time and without prior notification.

18. If the prizes offered are not available, Creative Youth Xchange reserves the right to substitute the prizes offered with another of equal value. In any event, Creative Youth Xchange reserves the right to change the prizes offered at any time during the competition period if deemed necessary.

19. Creative Youth Exchange reserves the right to contact entrants for promotional purposes unless otherwise indicated by entrant.

20. By participating in this Competition, the Entrant is taken to have read and agreed to the terms and conditions herein and all decisions made by Creative Youth Xchange.

CONTACT US

Creative Industries Singapore
Ministry of Information, Communications and The Arts
140 Hill Street, 5th Storey, MITA Building
Singapore 179369, Republic of Singapore
Email: MITA_CISG@mita.gov.sg FAX: +65 68379493