GE/FITCH市场总监黄蔚女士以DMI中国顾问的身份接受邀请， 将作为演讲嘉宾赴德国科隆希尔顿酒店参加“第7届全球设计管理论坛 ”（The 7th European International Conference on Design Management ）
March 16-18, 2003, The Hilton Cologne, Cologne, German.

该论坛的主题是: Decisions/2003: Integrating Strategic Design Decisions & Intuitions for Customer Value.
整合的策略设计决策和直觉认识客户的价值

论坛的主要演讲者有：www.dolcn.com
- Anne Asensio, Executive Director-Design, General Motors（通用汽车公司）
-Steve Buckley, Daimler Chrysler（戴姆勒 克莱斯勒公司）
-Carlotta De Bevilacqua, Managing Director of Brand
Strategy and Development Direction, Artemide Group S.p.A.
-Helmut Langer, Helmut Langer Design
-Alison Rieple, Director of Research, University of
Westminster-Harrow Business School
-Norbert Ruf, Design Manager, Wilkhahn
-Roberto Verganti, Professor, Politecnico Di Milano
-Bernhard Wild, Chairman, Braun（博朗公司）
-Dan Williams, Motorola Advanced Development（摩托罗拉公司）
-Nate Young, Partner, TWISThink, LLC.

黄蔚女士将和Lee D. Green ，IBM全球品牌总监（Director, Corporate Identity & Design, IBM Corporation）以及Dr. Fanny Cabanne， Programme Development, Design Continuum Italia Srl 在开幕座谈上对话讨论“整合的策略设计决策和直觉认识客户的价值”这一全球性主题，并和观众交流。黄蔚女士的演讲的题目是“Designs New Frontier”。www.dolcn.com

Opening Panel:
Design Decisions & Intuitions for Customer Value: A Global Dialogue
This panel will focus on an examination and discussion of the similarities and differences between how design decisions are made and intuitions developed in three different parts of the world. How do regional social and organizational cultures affect decision making? Are there differences in attitudes toward confrontation and negotiation that play a role? Does the approach to design education in different regions result in different styles of design decision making?

Panel Participants:
Lee D. Green, Director, Corporate Identity & Design, IBM Corporation
Dr. Fanny Cabanne, Programme Development, Design Continuum Italia Srl
Cathy Huang, Marketing Director, GE/Fitch China

会议具体信息：
http://www.dmi.org/dmi/html/conference/europe03/conference.htm

相关链接
» None